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MTDC rides on Ajay Devgn’s charisma to promote Maharashtra tourism
Rohit Shetty’s Singham Returns has been roaring about in the B-town ever since its trailer was out. With music appreciated by one an all, Ajay Devgn and Rohit Shetty are leaving no stones unturned to promote the film. As the film has been entirely shot in Mumbai, Singham Returns has collaborated with Maharashtra Tourism Development Corporation creating a unique promotional tie up.
MTDC has gone the extra mile to promote the state as an attractive tourist destination. MTDC marketing team has always been known for doing things in a different way and what would have been better than an alliance with Singham Returns, where Ajay Devgan plays the role of IG Mumbai appealing tourist to visit Maharashtra.
A co-branded TV campaign on-air, across the various channels, blends the MTDC & film seamlessly in a creative that links Ajay Devgan’s character & his persona as giving security to the state by the brave cops in the state. MTDC have tied in with Singham Returns for this co-promotion for the brave officer in the movie. It makes a very natural and smooth association.
The film’s director Rohit Shetty mentioned,”I love Maharashtra, especially Mahableshwar in the rains. It’s an honour to associate with the government organization, MTDC, who works for the cause of promotion of tourism in our state.”
While this promotional tie up gives Ajay Devgn’s film, a chance to attract the audience through small screen, MTDC gets the much needed opportunity to promote the state as a major tourist destination. Now that’s what we call a win-win situation!
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