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Farah Khan’s innovative marketing techniques seem to be working well for her film
Shah Rukh Khan recently launched the ‘Indiawaale’ anthem from his magnum opus- Happy New Year. The song, which encompasses the huge canvas on which the film has been made has already received almost 1.5 million hits on YouTube.
The song which was unveiled on two different handles- from T-Series and Red Chillies Entertainment- on the video site has received over 1 million hits on the T-Series handle and about 0.4 million hits on the Red Chillies Entertainment handle.
While most people might feel that the song has not struck a chord, given that the hits have been divided between the different handles form which it has been shared, ‘Indiawaale‘ fever has definitely caught on.
The song has turned out to be a dance anthem for the crowd and brings out the flavour of the dance-heist film in a nice manner.
Happy New Year is all set to release this Diwali and stars SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah in pivotal roles.
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