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The promos of the show have been consistently devoid of any star power. Read on to find out why…
Aamir Khan has returned today with the third season of his critically acclaimed television talk show—Satyamev Jayate—that gives a rare insight into an array of social issues. The advertisements for this season airing a lot, but, unlike previous installments, they don’t feature Aamir promoting the show. We wonder why…
Director Satyajit Bhatkal explains that this time his team focused on promoting the theme of the show. “The creative was made keeping that in mind. It was thought of in a way to highlight the concept of Mumkin Hain (drive for change), which has been the driving thought of this season. The creative doesn’t require Aamir,” he says while speaking to a leading daily. All the six ads that have been released so far didn’t feature Aamir. “So much has been happening around the show, so we thought we’d let our work do the talking,” says Bhatkal.
Now that seems to be a decent enough logic to not have star power in the promo. That also boasts of how much faith the makers of the show have in the serial that they think even without any star power the show will work wonders.
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