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Huge sums of money are spent in marketing films. The more innovative the technique the better the box office returns. So let us check out some of the new age marketing styles that filmmakers have used this year….
Marketing a film is considered to be one of the toughest jobs in the film industry. It is because of this that any film gets its audience. The more you market a film, the better you get a response from the audience. Thus filmmakers keep on looking for newer and more innovative ideas to promote their films. Here are some very innovative methods that Shah Rukh Khan, Hrithik Roshan, Parineeti Chopra and others used to promote their recent releases.
Happy New Year: The makers of Shah Rukh Khan’s Happy New Year have gone to extensive lengths to promote the film. From the customary promotional activities across various cities in India and visiting the TV show Comedy Nights With Kapil, they have taken it to a completely different level. From organising Slam! The Tour to starting a dance reality show Dil Se Naachein Indiawaale, they have managed to do everything just for promoting their Diwali release. Featuring Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani, Jackie Shroff and Vivaan Shah, the film seems to have created tremendous buzz for itself. Also, how can we forget the interesting, tongue in cheek humour of the TVF viral video Barely Speaking With Arnub, which SRK had too much fun shooting for.
Bang Bang: The makers of Hrithik Roshan-Katrina Kaif’s Bang Bang have been very very innovative with the way they promoted the film. They did the customary multi-city tour and the Bigg Boss house visit,which is a regular norm. But post that what HR did took the film industry by storm. He devised the Bang Bang Dare, which was based on the idea of the ALS Ice Bucket Challenge. Hrithik kept giving celebs from the industry some adventurous (and sometimes funny) tasks and they completed them with glee. The tactic caught up so very well that by the end of it, many celebs starting asking Hrithik as to why they weren’t given a dare.
Daawat-E-Ishq: The makers of Aditya Roy Kapur and Parineeti Chopra’s Daawat-E-Ishq had also devised something very ingenious. Apart from their customary TV appearances, Yash Raj Films decided to organise a food yatra for the film. Adi and Pari traveled from Mumbai to Gujarat to Rajasthan to Delhi just to have various local delicacies. Also they went on to the twin cities of Lucknow and Hyderabad to have the various delicacies and connect with the local food vendors. All this just to promote the film as it had a background of a food festival.
If we recall the trend was started by Aamir Khan when he decided to promote Ghajini asking all his fans to keep that specifically designed tonsure look. Also during Dhoom:3 he had made the bowl hat super famous. We loved Aamir’s methods then and we loved SRK, HR and Pari-Adi’s tricks to promote their films now.
So what do you think of these ideas. Feel free to add any names to the list we might have skipped.
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