The trend of launching a game for the movie’s promotional is catching up in Bollywood
The makers of Khamoshiyan are leaving no stones unturned in promoting the film. The film starring TV’s heartthrob Gurmeet Choudhary, Sapna Pabbi and Ali Fazal will be made into a game soon. The players will have the option of choosing either Gurmeet, Sapna or Ali character and play the game through the eyes of the characters. Each character will have a different secret and a different story to narrate – this is in-keeping with the promotional tactic of Khamoshiyan as the makers are currently running a campaign on unlocking of the secrets in silences.
Mahesh Bhatt says, “We have a very strategical promotional approach for Khamoshiyan. We want to make Khamoshiyan a franchise and we are devising strategies that will excite and engage audiences more about the film and make them endorsers of the film. They have loved the trailer, the songs have been welcomed and we are very excited for the release of the film.”
The game is set to be unveiled closer to the release of the film. Khamoshiyan is set to hit the theatres on January 30, 2015.
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