Here’s a brand new way to promote a film…
Anurag Kashyap has always been experimental with the ways he promotes his film. From getting all the star cast to quit smoking for 3 months for the promotion of No Smoking to carrying a gamcha (desi towel) at every event for Gangs Of Wasseypur promotions, he has done it all. And here’s another unique promotional idea from the director for his upcoming film Ugly starring Ronit Roy, Rahul Bhat and Tejaswini Kolhapure.
Anurag has made a short film as a prelude to the actual story of Ugly. This five minute long prologue titled, Kali-Katha, aims to give audiences an emotional backdrop to the story and characters of the film, which is about the harrowing search for Kali – a young girl who is kidnapped under mysterious circumstances. The short film shows the past relationship between Kali’s parents and the violent, disturbing conditions under which she was born.
Ugly, also starring Vineet Singh, Girish Kulkarni, Siddhant Kapoor and Surveen Chawla, has created a furore at various international film festivals. After a long delay, the film is finally releasing across Indian cinemas this Friday, December 26, 2014. So go ahead BollywoodLifers, check out this video and let us know your thoughts about Kali-Katha.
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