Will single screens theatres across the country ban Aamir Khan’s PK?

Aamir-Anushka starrer PK is finally releasing tomorrow. While the much-awaited film is going to get a wide release, it may not get screened at single screen theatres at all. Read on to know full story…

Rajkumar Hirani’s PK starring Aamir Khan, Anushka Sharma, Sanjay Dutt, Boman Irani and Sushant Singh Rajput is all set to charm the audience and critics alike. A lot has been speculated about the film’s story however the makers have managed to keep the plot under the wraps. And that has only upped the curiosity quotient amongst the movie goers. While we are pretty sure PK is going to create hungama at the ticket windows, its box office collection could suffer because of the hike in ticket fares. Just a while back, we reported how PK won’t be screened at Maratha Mandir and Gaiety because of the high ticket prices. Well, we won’t be surprised if others follow suit. After all, the middle-class prefers single screen theatres over multiplexes as it cannot afford to spend Rs 500 over a movie ticket.

While talking to a portal, Manoj Desai, executive director G7 multiplexes said, “PK is not releasing in G7 as well as Maratha Mandir and the reason for that is producer Vidhu Vinod Chopra who wants me to hike up ticket prices which I am not ready to do as aam janta comes in my theatres and I can’t cheat them.”

An industry insider revealed to the portal,”If PK makers and Aamir Khan would have really cared for the poor and the middle class, they would not have made such a demand.”

While increasing the ticket prices just to race ahead in the box office race is unfair, the bigger issue here is that it eventually ends up encouraging piracy. When we spoke to exhibitor-distributor Akshaye Rathi about the issue, he said, “These kind of ticket rates are suicidal to industry. It like alienating a huge section of audience and pro actively pushing them to piracy. Films are also easily available online these days. And when you can buy a pirated DVD for 30 bucks which has four other options then why would someone buy a 150 or 250 rupee ticket at a single screen.”