Ariel Pakistan released their new campaign #WashTheLabel, the campaign asks “Are we too quick to label each other?” The washing powder brand has launched their latest campaign with Sidra Iqbal and Hareem Farooq.
The Dobara Phir se actress Hareem Farooq and the journalist Sidra Iqbal both shared their stories with their fans.
Hareem revealed how she has been a victim of body shaming, Hareem said, “She was always told that she’s too big or too fat to be in the media and especially in front of the camera. She urged, all the woman out there to love their selves.”
The idea behind Ariel’s campaign is quite simple: “We often stain characters by applying labels without understanding,” and it aims to eliminate it.
Post a Comment